Logo
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Use the logo mark on a white or dark (#161616) background only. Maintain clear space equal to the height of the blue dot around the logo on all sides.
Don't place the logo on busy backgrounds, change the blue dot colour, stretch or distort the mark, or use the wordmark at sizes below 80px wide.
Use Sky Blue (#4FAEEF) exclusively for the accent — italic display text, the dot, and primary CTA highlights. Let white space do the heavy lifting.
Don't use the Sky Blue for large filled areas or body text. Don't substitute other blues or tints for the brand accent colour.